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- From Assistant to Advisor: Using ChatGPT as a Strategic Partner in Product Growth
From Assistant to Advisor: Using ChatGPT as a Strategic Partner in Product Growth
Why the best product teams aren’t using ChatGPT to get answers — they’re using it to think better.
👋 Hey friends,
Over the past year, something subtle but profound has happened inside product teams.
ChatGPT has quietly become the background hum of modern product work.
You’ll see it open during sprint planning, tucked beside dashboards during stand-ups, or living in the corner of a PRD doc — ready to rewrite an email, polish a spec, or translate a tangled feedback thread into something human.
But here’s the thing no one talks about: even though everyone’s using ChatGPT, very few are actually thinking with it.
Most teams treat it like a fast-typing intern — great for speed, average for strategy.
The truth? The biggest leap forward doesn’t come from getting answers faster.
It comes from asking better questions.
Because the teams that will win this decade aren’t the ones who move the quickest — they’re the ones who think the clearest.
They’re the ones who treat ChatGPT not as a tool for automation, but as a thinking partner — one that sharpens judgment, surfaces blind spots, and scales reasoning across the entire product cycle.

Today’s edition is about that shift — the quiet upgrade from Assistant to Advisor — and how to make it inside your own workflow.
In this edition, we’ll explore:
The mindset shift: Why treating ChatGPT like a collaborator — not a calculator — changes how you make decisions.
The Advisor Loop Framework: A 5-step model for thinking with ChatGPT, not just through it.
Real prompts and use-cases: How top PMs are using AI to reflect, challenge, and clarify their reasoning.
The compounding effect: How building an AI “memory” of your decisions turns ChatGPT into a living strategy archive.
The takeaway: What this means for the next generation of product leaders — and how to start building your own second brain today.
— Naseema Perveen
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