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Hey Friends, TGIF!
For most of the software era, the company with the stronger engineering team had the clearer advantage. If you could hire better developers, ship faster, build more features, fix bugs sooner, and scale infrastructure more cleanly, you had leverage.
This shaped how startups were built.
Founders raised money to hire engineers. Product teams wrote specs. Engineers turned those specs into code. The speed of the company was often tied to the size, skill, and focus of the engineering team.
That shift sounds subtle. It is not. It changes how startups are formed, changes how products are built, and changes what founders need to be good at. And it changes what “technical advantage” means.
The winners will not just be the people who can generate more code. They will be the people who understand the workflow deeply enough to know what should be built, what should be automated, what should be connected, and what should be left alone.
What we’ll unpack today
Why engineering capacity is no longer the only startup bottleneck
How AI is shifting advantage from code production to context design
Why the best founders will build less and orchestrate more
A practical framework for deciding what to build, buy, automate, or connect
A 7-day builder playbook for assembling an AI-powered product or workflow
— Naseema Perveen
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IN PARTNERSHIP WITH WISTIA
The AI Playbook for Video Teams That Can't Slow Down
Wistia's new AI Video Marketing Trends report shows how marketers are using AI to handle the unglamorous work, so creative energy stays where it matters.
Marketing leaders across industries are using AI to reach broader audiences, move faster, and extend the shelf life of every video they make. The report breaks down how AI is improving speed and output quality, helping teams keep up with demand and raise the bar while they're at it.
Because when every channel needs video, you need leverage, not another meeting that could've been an email. AI clears the runway so ideas actually take off.
See how top teams are using AI to iterate, refine, and ship while keeping a human grip on taste, voice, and strategy.
