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Hey friends,
When generative AI burst into product teams last year, it didn’t just add another tool — it rewired the entire discipline.
For decades, the PM role evolved slowly: from project coordination → agile ownership → customer-centric strategy. But this shift feels different. Structural. Permanent.
PMs aren’t just “mini-CEOs” anymore — they’re becoming system orchestrators, managing intelligence as much as people.
The real question isn’t if AI will replace PMs — it’s how fast PMs can reinvent themselves around it.
In today’s edition, we’ll unpack:
How AI has rewritten the PM playbook from the inside out.
The rise of AI-first and AI-powered PMs — and where traditional roles are disappearing.
Real-world case studies from Canva, Netflix, and Notion showing what the new craft looks like in practice.
Why this shift might finally make the “mini-CEO” label true.
If you’re a PM, designer, or builder navigating this shift — this one’s for you.
Let’s explore what it really means to lead in the age of intelligent products.
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