How AI Is Reshaping the Product Role

Hey friends,

When generative AI burst into product teams last year, it didn’t just add another tool — it rewired the entire discipline.

For decades, the PM role evolved slowly: from project coordination → agile ownership → customer-centric strategy. But this shift feels different. Structural. Permanent.

PMs aren’t just “mini-CEOs” anymore — they’re becoming system orchestrators, managing intelligence as much as people.

The real question isn’t if AI will replace PMs — it’s how fast PMs can reinvent themselves around it.

In today’s edition, we’ll unpack:

• How AI has rewritten the PM playbook from the inside out.
  

• The rise of AI-first and AI-powered PMs — and where traditional roles are disappearing.
  

• Real-world case studies from Canva, Netflix, and Notion showing what the new craft looks like in practice.
  

• Why this shift might finally make the “mini-CEO” label true.

If you’re a PM, designer, or builder navigating this shift — this one’s for you.

Let’s explore what it really means to lead in the age of intelligent products.

IN PARTNERSHIP WITH THE RUNDOWN AI

Learn AI in 5 minutes a day

This is the easiest way for a busy person wanting to learn AI in as little time as possible:

1. Sign up for The Rundown AI newsletter

2. They send you 5-minute email updates on the latest AI news and how to use it

3. You learn how to become 2x more productive by leveraging AI

Sign up to start learning.