In partnership with
👋 Hey friends,
Every so often, a new wave of technology doesn’t just give us new tools — it changes what we even consider a product.
That’s exactly what’s happening with AI right now.
We’re watching a quiet shift unfold:
the smartest founders aren’t asking, “What app should we build?”
They’re asking, “What workflow do we already run that AI could do for us?”
In this week’s edition, we unpack how AI is turning processes into scalable products — and why that shift might be the biggest opportunity of the decade.
🌐 In today’s edition, we’ll explore:
The Data — What numbers reveal about why the future of AI lies in productizing workflows.
The Shift: From Tools to Workflows — How AI changes the very definition of “software.”
The New Pattern of AI Startups — A breakdown of the 3 traits every successful AI workflow product shares.
The AI Productization Framework — A 5-step playbook to turn repetitive processes into intelligent products.
The Business Advantage — How productizing workflows builds moats, speeds iteration, and creates natural demand.
How to Identify a Productizable Workflow — A practical checklist to spot opportunities hidden inside your daily work.
Mini Case Study — How one marketing agency turned reporting into a sellable AI product.
The Bigger Picture — Why this shift signals the rise of cognitive transformation — where AI doesn’t just digitize work, it performs it.
Let’s dive in — because the next unicorn might not come from a new idea, but from a workflow you already run every week.
— Naseema Perveen
IN PARTNERSHIP WITH ROKU
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
