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How to Scale Decisions Before You Scale Products
The Reflection Loop: Building Smarter, Faster, and More Grounded AI Growth
👋 Hey friends, Happy Monday!
A few months ago, I caught myself arguing with ChatGPT.
It wasn’t about prompts or productivity.
It was about a decision that felt heavier than it should have.
I had a product that was working — growing steadily — but not compounding. I couldn’t tell if I was being strategic or just stubborn.
So I opened ChatGPT, not for advice, but for a sparring session.
“Here’s what I’m thinking,” I wrote.
“Tell me why this might be a terrible idea.”
The model didn’t give me clarity. It gave me contrast.
It reflected back every hidden assumption I hadn’t realized I was carrying.
And that’s when it hit me:
AI doesn’t just automate work.
It mirrors cognition.
It’s not a tool for thinking faster — it’s a system for seeing how you think.
And once you can see your thinking, you can scale it.
That’s what today’s piece is about:
How to build The Reflection Loop — a cognitive system that compounds judgment, not just output. Because you can’t scale a product faster than you can scale the decisions behind it.

Here’s what we’ll unpack together:
Why Speed Broke Strategy: How AI made us faster but not necessarily wiser.
The Bottleneck of Judgment: Why you can’t scale cognition like you scale code.
The Reflection Loop: A system for compounding clarity across every decision.
The Playbook: Ten ways to embed reflection into your company’s nervous system.
This isn’t about building faster — it’s about thinking deeper. Because clarity compounds faster than code.
Let’s dive in.
— Naseema Perveen
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