In partnership with
Hey friends, Happy Monday!
For years, the default startup advice was simple: build the MVP, ship it fast, and let the market teach you what matters.
That made sense when building software was the hard part. If you could get something into users’ hands quickly, you learned a lot.
AI changes that.
Now it is easier than ever to spin up a prototype, generate an interface, or stitch together a product demo in days. The bottleneck is no longer just building. It is knowing whether the workflow underneath the idea is actually worth turning into software.
That is why founders need a new validation habit: before you build the AI product, test the workflow.
What we’ll explore today
Why MVP logic starts to break in the AI era
What the $1,000 Workflow Test actually is
The five things every workflow test should measure
A practical 7-day playbook to run one
Why this often gives founders better signal than building too early
& more!
— Naseema Perveen
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IN PARTNERSHIP WITH INTREPID
What two founders learned growing a 37-year-old company
Intrepid's co-founder and CEO don't do corporate gloss. Their opening letter in the Integrated Annual Report gets into what 2025 actually required: the hard calls, the strategy reset, and how a nearly 30% growth year still came with real challenges.
