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👋 Hey friends, happy Friday.

One of the most successful technologies in business history isn't software. It's the org chart.

For more than a century, companies have been built using roughly the same structure. Sales handles revenue. Marketing generates demand. Finance manages capital. HR manages talent. Operations keeps everything moving. It feels so normal that we rarely question it.

But here's something I've been thinking about recently:

What if the org chart was never actually the best way to organize a company?What if it was simply the best solution available for a world where humans had to coordinate everything manually?

Because when you look closely, most companies spend an enormous amount of time moving information between departments. A customer submits a complaint. Support reviews it. Product evaluates it. Engineering prioritizes it. Marketing updates messaging. Customer Success follows up.

The customer experiences one problem. The company experiences five handoffs.

For decades, that was unavoidable. Work moved through people. People moved through departments. Departments moved through managers. That's how organizations scaled.

AI changes that equation. For the first time, companies can automate parts of coordination itself. Not just tasks. Not just content creation. Not just analysis. Coordination.

And when the cost of coordination changes, organizational structures tend to change with it. That's why I believe one of the biggest AI stories isn't about productivity. It's about company design. Increasingly, work isn't happening inside departments. It's happening inside workflows. And AI happens to be very good at workflows. In fact, it may become one of the most important organizational shifts of the next decade.

Today, we'll explore:

  • Why the org chart was really invented in the first place

  • How AI is changing the economics of coordination

  • Why workflows are becoming the new unit of work

  • What AI-native companies actually look like in practice

  • Where the biggest startup opportunities are emerging

  • A practical playbook for founders and operators

Let's explore.

— Naseema Perveen

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