👋 Hey friends,

A few months ago, I was on a call with a founder who said something that really stuck with me:

“Our first 10 users weren’t customers. They were co-founders we didn’t pay.”

That line captures one of the most overlooked truths about building AI products right now.

Most builders start too broad. They dream of creating a “copilot for everyone” — flexible, intelligent, universal. But if you look closely, the products that actually make it? They start painfully narrow.

They don’t build for everyone.
They build for one person — so deeply that it feels like magic.

And that’s the foundation of what I call The Power User Loop — a repeatable process used by top AI builders to learn faster, design smarter, and scale without losing focus.

TL;DR

The best AI products don’t start with scale.
They start with clarity — one archetype, one workflow, and one tight feedback loop that compounds learning over time.

In this edition, we’ll explore:

• Why building for everyone breaks most AI products — and how narrowing your focus creates better outcomes
  

• How small, obsessed user groups evolve into entire markets — the quiet path from niche to adoption
  

• The Power User Loop Framework — a step-by-step model for turning feedback into product momentum
  

• The One-Workflow Rule — how focusing on a single repeatable task accelerates clarity and retention
  

• The Weekly Power User Playbook — a tactical way to apply these ideas starting today

— Naseema Perveen

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