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Hey friends, happy Monday! ✨
Most AI products are still built around one very familiar promise:
Do the same work faster. Write faster. Summarize faster. Search faster. Code faster. Respond faster. Create faster.
That is useful. In many cases, it is genuinely valuable. But it is not the same as building a better product, a stronger business, or a workflow people depend on every day.
The deeper opportunity is not just task acceleration. It is workflow redesign.
This distinction matters because using AI inside an old workflow creates efficiency. Redesigning the workflow around AI creates leverage. Efficiency helps users complete the same task in less time, but leverage changes how work moves, how decisions happen, how systems connect, and how value compounds.
This is where many AI products stop too early. They add an AI feature to an existing experience and call it transformation, while the user still has to move between tools, copy information, approve steps, update systems, chase context, and remember what happens next.
The feature got smarter, but the workflow stayed messy.
For product teams, founders, operators, and growth leaders, this is becoming one of the biggest product questions of the AI era:
In today’s edition, we’ll break down:
Why most AI products stop at efficiency
The difference between AI features, AI workflows, and AI-native products
How workflow redesign creates retention, expansion, and defensibility
A practical framework for finding workflow leverage
A playbook product teams can use to move from “AI feature” to “AI system”
And, more!
Because the products that win this next phase will not simply help users do more work. They will help users work in a fundamentally better way.
— Naseema Perveen
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IN PARTNERSHIP WITH TABS
Tabs + PwC: Pricing Playbook for the AI Era
Pricing models are evolving fast—and finance teams are feeling it. Usage-based and hybrid structures unlock new revenue potential, but they also create real challenges around rev rec, forecasting, and scaling operations.
On June 10th, leaders from Tabs and PwC are going live to share how modern B2B companies are navigating this shift—with practical frameworks and real-world examples you can actually use.
Save your spot for the live session on June 10th, 1–2PM EDT. Can't join live? Register anyway—the recording will be sent straight to your inbox.
